Mid-Challenge Review 1 – New name & Image

Our community group was thinking of changing their name “North Shore Community and Social Services” for a long time. To change the name and image of a community group is a long, complicated and expensive project – and in the non-profit area it is not considered to be a high priority - although it is a very important factor of the overall communication.

Now, thanks to the yMedia Challenge, they are able to have these things done fast and extremely cost efficiently. The decision making of the government board can take months. But once they get all the necessary approvals, they are going to have everything ready to use immediately.

The new name is going to be “Community Connections” - which is short and smart and basically this is what they do. They connect community groups and provide them with information, special resources, publications and workshops. They work as an information hub in the non-profit area.

So this is what their new name and logo has to communicate and we think it just does exactly that now. After researching, brainstorming, thumbnailing and symbol-matrixing, the inspiration came to us and I was able to create a logo what incorporates all the important aspects of the organization and also reflects its situation and identity within the North Shore and New Zealand.
We provided several versions of the new logo to Lesley, Melinda and Enas at CC. They chose the one above and I am very happy with their decision. I think they picked the best one :)
On the weekend we are going to make letterheads, business cards with this logo and some publication templates also which they can use in MS Word and Adobe Acrobat.